Why 36 pages?
The answer is quite simple: most kid’s books have 36 pages devoted to text and illustrations. This number is because the printing process requires that books be printed in multiples of 8 pages called signatures. So, five signatures makes 40 pages—36 of which are available for the story.
Some of my favorite designers and illustrators put their talent to work on the pages of picture books and a select few books simply rise to a different level. On this site, I’m going to feature those books, talk to their creators, give you my review, and share the inspiration. Though they’re called children’s books—these books are for the kid in all of us.
—Craig Frazier
About Craig Frazier
Craig has been an illustrating designer since 1978. His work is recognized internationally for its wit, optimism and simplicity.
He is a frequent contributor to the NY Times and publications like Time Magazine, Fortune, Bloomberg Business Week, Harvard Business Review, and The Wall Street Journal to name a few. Amongst my corporate clients are Adobe, American Express, Boeing, Chevrolet, Deloitte, MasterCard, Mohawk Paper, The Royal Mail, U.S. Postal Service, and United Airlines. He has created eight postage stamps including the 2006 Love stamp and the 2010/11 commemorative Scouting stamps.
He is the author and illustrator of twelve children’s books. In 2024 Craig published Craig Frazier | Drawn, (Goff Books). He also published a 176-page monograph titled The Illustrated Voice, (Graphis Press, 2003.)
Awards and Distinctions
Craig has received numerous awards from Communication Arts, The New York Art Director’s Club, Print Magazine, Society of illustrators, American Illustration and Graphis. He has recieved two Silver medals from the Society of Illustrators and was featured on the cover of their Illustrators 42 Annual (2000). Published as one of the top 100 illustrators in 100 Illustrators, (Taschen 2013). Featured in Communication Arts in 1999 and three times in Graphis magazine in 2003, 2004, 2018, and most recently in 2024.
Craig is a founding member of the San Francisco Chapter of the AIGA, (1985) and served on the Board as its Treasurer in 1987. He was the Chair of Sponsorship for the 2005 ICON 4 Illustration Conference. He is a frequent lecturer at universities and design conferences.