Posts Tagged ‘Living Letters’

Living Letters iPad App

iTunes 2012

If you recall, I designed an animal alphabet called Living Letters based on the Adobe font Critter that I designed 20 years ago. Well, with the brilliant help from the folks at Daily Interactive Networks, we have just released Living Letters for the iPad! I can’t explain it but there is something totally magical about touching the screen and watching a big fat letter turn into a full color critter. You’ll find favorites but I’m partial to the raccoon, the otter and the zebra. It has a sweet little voice that pronounces the animal name, if you choose to turn it on. Also included are a game and a typing keyboard so you can type and send your own words or names. If you upload it, submit your comment no only on the iTunes store but here on 36pages, I’d love to hear what you think!

Living Letters

Craig Frazier | 60 pages

Some projects take more time than others. This one took about 20 years! Living Letters is a reincarnation of a typeface (and book) I designed in 1989. The original book was called The Alphabet Critter Playbook, which caught the attention of Adobe who then asked me to create the font Critter (1992). Initially drawn by hand and inked on vellum, the font was translated digitally at that time using Adobe Illustrator and a program called Fontographer.

About 4 years ago I began to redraw the Critters bringing more detail and more life to them. I was particularly interested in depicting accurate features like eyes, ears, fur and color. The internet proved invaluable in sourcing animal reference—far more than I had in 1989. The challenge was adding considerably more detail to each animal while maintaining its recognition as a letterform.

I have partnered with Adobe and HP in announcing the release of Living Letters. Adobe has created a pop-up store in San Francisco and for two weeks the public can visit Russell Brown’s (Photoshop guru) Extreme Imaging corner of the store and get a custom t-shirt digitally printed on the spot with the letter of your choice. You may also pick up a digital copy of the book produced by MagCloud or go to their site and order a book with your choice of 26 covers. The books are ‘magazine’ style with soft cover and are the best digital printing I have seen to date.

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